With the growing power of consumers in today’s market, CEOs need their sales teams to be as consistent as possible with the company’s consumer-centric values and to draw more clients who seek trustworthy and authentic brands. As a result, sales leaders must consider ways to rewire their conversations to promote trust and cultivate genuine relationships.
This is why Isaiah McPeak joined us, to get into the heart of the sales process. Isaiah is the CEO and co-founder of Skribe, a legal tech start-up that offers consultancy services through Isaiah McPeak. His mission is to prove that anybody can succeed by being a giver, no matter the circumstances of their organization. We discussed why being authentic is important for building trust with your clients and how integrating your values intentionally leads to more success in sales communications.
Isaiah shared his wisdom on:
•How to lay the common ground or shared perspective for building trust in business communications
•How to turn a ‘no’ into a ‘yes’ for a value proposition
•How to unlock and communicate your authentic intentions to provide value for your clients.
Listen to another insightful learning conversation on the Best Places to Lead
Connect with Isaiah:
On his LinkedIn: https://www.linkedin.com/in/isaiahmcpeak/
On his company: http://skribe.ai/
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